practice
media muze operates at the intersection of PR and affiliate marketing, helping DTC brands turn media visibility into scalable e-commerce revenue and long-term partnerships.
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I am deeply invested in guiding brands (and continuing to educate myself!) through the evolving commerce media ecosystem and co-author a Substack called Affiliate for Publicists that you can subscribe to here!​
current roster
A South Asian owned brand created by a mother-daughter duo of data scientists who modernized their family’s farm remedies into minimalist, effective skincare.
Small batch, limited edition luxury, fashion designer brand that supports local craftsmanship, with all its pieces handcrafted in
Las Vegas.
BKF
Trusted by homeowners, hobbyists, musicians, and professional cleaners for more than 140 years, Bar Keepers Friend is easily known as having the best products around.
Celebrating its 50th anniversary; Family owned brand, each made-to-order comforter and pillow is filled, fluffed and fanatically inspected in their legendary Brooklyn studio.
Founded by Dr. Ben Winters (AKA the Bentist); science-backed innovative products that solve today’s oral health problems using modern research and development.
SILKE London
Award-winning 100% silk haircare accessories created to blend industry knowledge and age old traditional beauty secrets to treat hair with the love + respect it deserves.
feedback
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“Kris an exceptional affiliate manager who truly cares about her partnerships, they’re never just transactions to her. I’ve had the honor of working closely with her over the last year. She’s incredibly responsive, thoughtful in her approach, and always open to exploring new ideas.Working with her feels collaborative and genuine!"
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Victoria Di Raimondo
| Active Junky
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"Our marketing team worked with Kris during 2024 and 2025 and saw strong results. She built a wide network of affiliate partners that generated a steady stream of revenue for our e-commerce business. Kris has very strong media connections that enabled us to get media placements from impressive channels, including a TV news hit in LA.
I recommend her strongly."
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John Walker
Interim Marketing Director | Ten Thousand Villages
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“I highly recommend Kris. She has been an enormous asset to my business and is one of the most pleasant, positive and productive people I’ve ever worked with. She has proven to possess a high level of integrity and honesty.”
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Hank Reinhart
Founder | Sabavi Home